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Whereas traditional SEO usually involves ranking a site so that people all across the nation


Local SEO is most often applied to brick-and-mortar locations or those targeting consumers in a very specific area, as well as larger franchises that target multiple, specific locations.

For example, if you’re an electrician in Chicago with a website, it’s not likely that you’d want your site to be visible to people in Los Angeles who are searching for an electrician. You would, however, want people in the Chicagoland area to find your website.

Local SEO optimization generally includes claiming and optimizing a business’s Google My Business page, getting local citation listings, generating reviews, and a content marketing strategy that emphasis location-specific keywords and trends.

Keep in mind also that when people search for local businesses, some of the top results are eligible to appear in the Local 3-Pack. That’s a box with highlighted business listings that appear at the very top of the search results.

If you’re running a business in need of Local SEO, you want to be in the Local 3-Pack.

At Ignite Visibility, our team of Local SEO experts knows all the tricks to give your website the greatest chance of landing in the Local 3-Pack.

Why Should I Hire an Search Engine Marketing Company?

What is An SEO Company?

An SEO company is a Search Engine Optimization Company. This means, the company provides services to business to help them get better listed in search engines like Google, Bing, Yahoo, Yandex and more.

In most cases, they will help with Google primarily. The company focuses on getting a business strategically listed in the search engine so that the website gets traffic and more businesses from people using the search engine. Search engine optimization is a very important and popular digital marketing practices.

Common SEO services include technical audits, link building, content writing, on-page optimization, international SEO, eCommerce SEO, local SEO and more.

If you have plenty of free time on your hands and not a whole lot to do, you can certainly tackle SEO services all by yourself.

That’s probably not the case, though. If you’re like most entrepreneurs or managers, your overworked and stuck with a backlog of action items that you still haven’t handled. That’s why you should outsource your SEO responsibilities to a reputable company.

Then, when that company is handling your SEO, you can take those other priorities off your plate and work on building your business.
11. What Should I Ask an SEO Firm?

There are a number of questions you should ask when interviewing an SEO company that you’re thinking about hiring:

    How long have you been in business?
    Who are some of your high-profile clients?
    Can you provide me with some references?
    What kind of reporting do you provide?
    How will I know if I’m getting my money’s worth?
    What are the latest trends in SEO?

How Much Does SEO Cost?

The actual amount you’ll spend depends on the size of your business, your website traffic, and your overall needs. SEO companies charge between $100 a month and $100,000 a month depending on the scope of the projected.

Most clients pay between $6,000 a month and $60,000 a month.

Many of the larger ones have significant services, technically issues that require expertise, an international presence or need a substantial team.

In some cases, they are large franchisees or multi-location businesses or have multiple websites that need to be managed. We provide custom services for these business and large teams that offer significant value.

13. How long does it take for your SEO services to see results?

SEO is not a one-time deal. It’s an investment that requires maintenance and ongoing attention to see any sustainable results.

6 months is generally a good time frame to see notable results from SEO. During the 6 to 12 month time frame, you will see the largest gains. It’s an investment that requires maintenance and ongoing attention to see any sustainable results.

14. What makes your SEO company and services stand out?

Launched in 2013 by co-founders John Lincoln and Krish Coughran, Ignite Visibility is a premier full service digital marketing agency based in San Diego, CA.

Our single-focused mission is to provide the most comprehensive offering coupled with the highest level of customer service in the industry.

With over 20 years of combined industry experience, friends John and Krish endeavored to create a more perfect agency and strive every day to achieve that lofty goal.

Onsite SEO

Your website framework is flawless, but you're not seeing the fruits of your labor? Our onsite SEO approach is tailored to your audiences' search intent throughout their journey.

We help you put the right content, in front of the right people, at the right time.

Offsite SEO

We work with powerful high-authority domains such as Hubspot, BigCommerce, Drift, G2 (to name a few).

That means we can help you to build relationships and secure sought after content partnerships for your brand. The kinds of relationships and partnerships that result in increased organic and referral traffic.

On the face of it, SEO is a pretty simple concept. You make changes to your website to make it more attractive to search engines for specific keywords. Those search engines reward your website with higher rankings. Result: more people finding your website and business means more revenue!

The closer you are to the top of the rankings, the more people see your website. It’s in the execution that SEO services become more complex.

You need a website that’s relevant to your niche and has a lot of authority. That’s what search engines like to see. Your website offers the answers to users’ questions and you’re a trusted resource for information.

To boil it all down, SEO is a blanket term that encompasses a range of strategies used to achieve high rankings for your website in search engines. And that’s important because 90% of your customers use the internet to find products and services.

Our team of SEO experts will help you develop a solid foundation and strategy to increase organic search rankings and drive leads to your site.

Taking the time to address your website’s SEO will result in a well-rounded digital strategy for your business.

We adhere to SEO standards and work closely with authoritative publishing partners to build quality backlinks to your website. No matter the size or scale of your SEO needs, we have a solution for you.

Why Logical Position?

As one of the leading Google lead generation ad management agencies, we are dedicated to the success of our clients, following ethical guidelines, and working with the search engines we partner with.

Our commitment to excellence means providing unparalleled customer service, accounts that perform better than our competitors and aligning goals so that both Logical Position and our clients can succeed.

With so many different Google Ads consultants and pay per click management companies to choose from, the most difficult decision you will make is selecting your agency.

For any small or local business looking to stay afloat, search engine visibility is a must.

Running paid ads is a great way to get immediate visibility and highly targeted traffic, but it's crucial that you're working on your long-term organic visibility as well.

The problem is, search engine optimization (SEO) is a complex marketing strategy that requires consistent effort over time.

And this is the conundrum. Local businesses aren't making use of one of the most crucial and effective marketing strategies for local businesses because of the very fact that they are a local business.

Woof. You don't have time to do SEO, but you also don't have the time to learn enough about it to be able to hire the right small business SEO services.

And that's precisely why I've written this post. I'd like to change that for you so here's what we're going to cover:

    The basics of what SEO is and why it's crucial for local businesses.
    The benefits of hiring small business SEO services.
    How to find affordable local SEO services.
    What to look for in an SEO service provider.

Search engines are is where your customers are, and it is there that you need to stand out to them and stand apart from competitors. So let's get you equipped to do that.



Many business owners see search engine optimization (SEO) as an enigma that only those with inside knowledge can solve. Yes, an SEO service company will have the inside knowledge that you don't have, but knowing the basics is a must, and it can be broken down into simple concepts:

    Even though you are optimizing for search engines, search engines build their ranking algorithms around user behavior, as they aim to be the most trusted source of information out there. What this means is, at the end of the day, you are really just optimizing for search engine users—aka people just like you.
    SEO isn't just one tactic, but a combination of efforts that work in tandem to help search engines like Google find your business website, identify it as trustworthy, organize the information you’re publishing on it, and present it to users searching for it.

Small business SEO services multiple strategies

Let’s look at each component more closely.

One of the most common ways consumers find products, services, and businesses nearest to them is through a search engine (hence the term "local search").  

They will enter a search term or question (also known as a keyword) into Google. Google will then return what it has identified as the most appropriate and useful results, showing local results whenever applicable.

In fact, in many cases, the local results take up the entire initial view. This is what I get when I type "camera repair shop" into Google, without even including my location in the query:

Engine

The search engines (i.e. Google) we use to find that information use complex algorithms (or formulas) that help to identify, assess, and prioritize pages.

The engine's “spiders” constantly crawl the web, filtering every page they find through this formula and storing the pages in a database (called their index).

This way, when a person peforms a search, Google is actually returning results from its index rather than the live internet.

The important thing to remember is that SEO is about conveying the quality of your website pages and their relevance to particular locations and terms in a language that a computer can understand, such as through meta tags.

Optimization

In order for your potential customers to find you via a Google search, you need to rank high on Google; particularly, on the first page; ideally, in the top few results.

That’s why you need to optimize your content for search engines. Hence the term “search engine optimization.”

And the optimization part is where a small business SEO service comes into play.

SEO yields strong and sustained results, but only if it's done right. It can be difficult as a small business or solopreneur to perform all of the optimizations correctly, let alone figure out what those tactics are to begin with.

So let's talk about SEO marketing services.

SEO is not just your website. Have you graded your Google My Business listing?
Why hire an SEO services company?

So I've just established that search is very much a localized entity, and it is for this reason that it is a worthwhile small business marketing strategy. But why hire an SEO service company?
SEO is complex

Even though I have just simplified it into its core components above, this does not make SEO any less complex. And small business SEO doesn't make it any smaller than big business SEO.

As mentioned above, SEO is a set of practices that work synnergistically to gain exposure on local search engine results pages.

You may be able to do the bare SEO basics, but if you can't do all of the tacticsc, your efforts may not move the needle and your time will end up being wasted.

SEO requires ongoing work

SEO is not a one-and-done marketing strategy. There are some one-time optimizations you can perform that require little to no maintenance, but real SEO is a constant work in progress. It involves:

    Publishing fresh, high-quality content regularly
    Updating existing pages constantly for accuracy
    Going back in to old pages and adding in links to new pages
    Promoting content through other channels like social media and email.

Content promotion is just one of many SEO strategies that work together for your site.

Many small business owners have enough on their plate with running their day-to-day activities. With the help of an SEO services company, your website can be generating traffic and leads for you in the background while you're able to stay focused on your customers.

    With the help of an SEO services company, your website can be generating traffic and leads for you in the background while you're able to stay focused on your customers.

SEO is a moving target

As we covered in the "engine" section of our SEO intro above, Google uses a complex algorithm that takes into account various ranking factors to determine the quality, relevancy, and accuracy of a page. We know a good chunk of those ranking factors, but not all of them.

Plus, Google is always evolving its algorithm. A small business SEO service can stay on top of these algorithm updates and adjust the strategy accordingly.
Knowledge and tools

Free keyword tools are great to use when creating content and doing the SEO work you can do.

SEO tools and service subscriptions are also helpful, but you have to learn how to get the most out of each platform.

A professional SEO service provider is equipped with both the best tools and the knowledge which, when combined can give you a leg up over your competitors.

Benefits of using a website SEO service

So we can see how much work an SEO partner can remove from your small business marketing to-do list, but let's talk about what you gain in return.
Stay focused on growth

As mentioned above, SEO takes a lot of time—not just each individual tactic but also performing ongoing maintenance and staying on top of Google's updates.

By hiring a website SEO service provider, you no longer have to go down the rabbit hole of meta tag how-tos, SEO audits (unless you want to) and Google updates.

This means you have more time to focus on other aspects of your business, like growing your offerings or clientele.
See quick(er) success

SEO efforts can take weeks and even months to show in terms of website traffic and more customers. So while I think that learning the hard way is often the best way, SEO's long turnaround time makes it not the most fun place for trial and error.

A small business SEO service has the combined years of experience among its specialists to be able to quickly identify wins and errors that might otherwise take you years (and precious brain cells) to achieve on your own.

Plus, there are plenty of other aspects of your business that I'm sure you're already learning the hard way.

SEO Help and Services Organic Traffic

A small business SEO service can take your traffic from good to growing.
Understand your data

The more quickly you can ramp up your website traffic, the better, because the more meaningful data you will have to work with.

But what data is meaningful? How can you make sense of it all? This is another benefit of using a small business SEO service. They can take a look at your website traffic and glean key insights to inform your small business goals.

They can help you to see:

    Which pages get the most visits
    Which calls to action are most effective
    Which landing pages convert highest,
    The demographic profile of your target audience.

These insights will inform your content strategy moving forward and help your SEO provider to refine its efforts down to only those that are worth your money.
Activate your marketing flywheel

Getting started with SEO can be slow, but good SEO tactics employed by a solid SEO company eventually creates a cycle that reinforces itself.

When your website rank improves, more visitors will find your pages in search results. With more visitors arriving at and staying on your pages, you will rank higher.

With high rank and wider exposure to your high-value content, more sites will link to your pages.

This increases your domain authority and credibility, which further improves your website rank. And so on. And the higher you rank on Google, the more you will effectively reach your audience.
SEO Help and Services Flywheel

At its best, good SEO sets the flywheel in motion.

Generate more sales

When SEO is done right, you not only see more visitors to your website, but more qualified visitors.

Since search engines return results to users who are actively searching for a particular term or phrase, getting to the top of that stack means you’re providing information to the people who want it most, when they want it.

This means that the people arriving at your site through search are interested in buying and more likely to convert.

    Getting to the top of Google means you’re getting your information in front of people who want it, when they want it most.

What will an SEO services company do?




In this section, we'll take a bit of a deeper dive into their tactics so you can form a more accurate picture in your head and have knowledge of terms that may come up in your conversation with an SEO service provider.
On-page SEO


SEO services in Vietnam

VietSEO’s SEO services are based on ethical ‘white-hat’ SEO principles, meaning that we’re committed in delivering long-term SEO strategies for you to rank higher in the results with relevant approach. With proven track record, our SEO experts are well-established in this industry and are building on that expertise to deliver SEO solutions that meet our client’s goals and objectives. While I don’t agree with buying links or mass commenting, I do think there are some SEO services that you can pay for that are both beneficial and okay with Google’s terms of service.

Vietnam SEO Your SEO company should at least provide ideas and, A good SEO strategy can make huge different in delivering strong results based on your SEO campaign goal. Every company is different, it’s why it’s important to have



Why Need Keyword SEO Services?

Web SEO services by optimizing overall onpage as well as offpage to help increase organic traffic, increase presence on Search Engine like Google, Bing, Duckduckgo …

To do this, it is required to optimize keywords but be safe to avoid violating Google’s rules.

Determine which steps the converting customers have reached in your content funnel (Content Funnel).

Competitive online business, the higher the position, the greater the landing page traffic.

The SEO agent will analyze your chances against your competitors in the industry, improve keyword placement on SERPs, catering to user needs.

What Does an SEO Company Do For You?

SEO experts learn that users interact with the website to classify pages with high conversion rates, then come up with a list of keywords to satisfy the user’s intent, increasing the likelihood of a successful sale.

For example, in an online business that sells shoes, you see many new customers coming from product reivew pages.

Accordingly, SEO experts will help you to redirect customers to focus on these pages by optimizing to outperform the competition.

Don’t think SEO services cost money. This is a sustainable investment in competitive advantage for businesses. Cooperating with an SEO company, website rankings will increase quickly, saving maximum advertising budget.

Put your customers first

Win-win thinking, put all of your heart to create masterpieces, bring benefits to objects in order of priority: Customers (external) – Organization – Teams – Individuals.
Modest -Be frank – Listen

Always keep thinking “I do not know”, progressive learning and sharing frankly, sincerely based on common interests.

SEO Audit Services (SEO Audit)

Analyze – measure the strength and control the cause that hinders the effectiveness of the website.

Regularly maintain the website in a state of readiness and see the daily change at the top.
Provides knowledge, detailed documentation of the findings and suggestions for an overview of implementing a website seo campaign on Google.

SEO audits direct the priority to the website, consolidate all off-page activities, ensure the technical factors before implementing the Offpage campaign, report in detail problems affecting access, index, ranking …

On-site: need periodic maintenance, continuously monitor activity status.
Market and keyword research: discover new keywords to On-Page and ensure revenue growth.
Pay attention to penalties: detect page subject to Google Penalties to restore.
Relocate sites: Identify and solve technical problems that arise at domain migration.
Check your site’s traffic drop: find out the cause of your overall keyword drop.
New website design: deployment direction support, SILO structure, key SEO elements, robots.txt and XML.

Keyword Research Service
Did you know that keyword selection is extremely important, affects 80% of the results, because it helps us to understand customer behavior, thereby creating quality content for the customer group.

Use competitor research tools – statistics on the number of website keywords ranking and unlocking potential from new keywords.

(Some of the tools we use are: Ahrefs, Keyword Planner, Keyword Finder, …)
The goal is to find out what valuable keywords your competitors are targeting and how to increase sales.

At VIETNAM SEO, we recognize and prioritize opportunities to secure an increased position in the marketplace for our partners.

    Brand promotion: With high position keywords on Google Search, the Website makes it easy to reach customers, thereby helping businesses promote their brand.
    Increase corporate reputation: When searching for information, users think “which website with high position is that good website, which page with high position is the top of the market”. Therefore, users will trust your business. .
    Targeting potential customers: By targeting those who need and actively searching for keywords about products and services on Google, SEO helps the website achieve high positions and get visitors from customers. potential products than other Marketing channels.
    Increase conversion rate: With traffic from audiences actively searching for information about products / services. Therefore, Search Engine Optimization is a channel that brings users demand and very high conversion rates.
    Cost savings: With high ranking SEO keywords, you do not have to pay any advertising fees, with a long term marketing plan, SEO saves a lot of budget.
    
Search engines are more sophisticated than ever, but that doesn’t mean that SEO services have to be so mysterious and complicated.

As a trustworthy marketing partner, we can help you make sense of the noise around SEO, and create an understandable plan that generates tangible results.

Technical SEO is what most people think of when they think of SEO.

It comprises various approaches to the technical implementation of a website that induences search indexation and rankings. These include, but are not limited to, HTML markup, mobile optimization, and schema markup.

Onsite SEO relates to the quality and relevancy of site pages for terms. It includes topical authority, content quality, cross-linking of pages, image SEO, etc. Onsite SEO is considered one of the easier aspects because you can more easily create and edit these elements of your own website.

Offsite SEO relates to developing and managing links coming into your website from other web sites.

This SEO focus area includes evaluating link quality and diversity in order to remove toxic links and build new, healthy links to your website in a natural way. It can also include generating reviews and/or mentions on other industry websites.

What does SEO success look like?

SEO places your business in front of prospects by increasing your visibility in the search engine result pages (SERPs).

People are already searching for solutions on Google and Bing. We’ll help you show up in the search results, convert those people to website visitors and qualified prospects.

Better visibility & rankings in search results

What do our services include?

    Keyword research and competitor analysis
    Technical SEO Services to ensure that your site can be crawled and indexed by search engines
    Onsite optimization for CTA placements and increased engagement
    Content strategy, planning, creation, and publishing

    Analytics tracking and goal setting (Google Analytics, HubSpot, Databox)
    Position tracking & estimated search volume dashboard
    Monthly updates that reflect performance / progress for the campaign
    Link Building - obtaining quality links from related websites and online resources to increase website authority and exposure

Our SEO services may also include:

    Site Audits & Research Projects
    Conversion Optimization
    A/B Testing

    Google Manual Action & Penalty Removals
    Mobile Optimization
    Voice Search Optimization

Why Choose Knowmad as your SEO Agency?

    We understand that traffic without conversions isn’t valuable to your business.
    We have proven results - see our case studies »
    We bring the tools and experience needed to solve your SEO challenges, reducing your risk and letting you focus on the bigger picture.
    We don’t waste time on irrelevant keywords.
    We utilize a data analytics to ensure our SEO processes are solid.
    We are easy to work with and become part of your team.

Why Work with Ignite Visibility Over Other SEO Agency?

It’s harder than ever to plan, execute, and refine an SEO strategy that gets results. The days where blogging and the occasional ad campaign could land you on the front page of the Google search results are over.

Today, SEO has evolved into a complex strategy made of many moving parts that must work together as a unified brand experience.

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